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SURVIVING SUMMER

TRY TO TAKE ADVANTAGE OF OPPORTUNITIES THAT THE SUMMER VACATION PROVIDES

  • Offer programs through your city recreation dept.

  • Teach classes at summer youth camps.

  • Work with day care centers to provide in-house martial arts programs.

  • Provide morning classes for children.

  • Offer a three month summer program targeted to college students.

  • Establish a "get in shape" program featuring flexibility and fitness rather than self-defense.

  • Provide a 40 hour course which meets for one week with all day sessions.

  • Provide specialized classes. (self-defense, weapons, forms, demonstration).

  • Offer free guest classes allowing students to bring a friend at no charge.

These special programs can be done either free or for a fee which will boost income. As an added benefit you will be building your customer base for a stronger fall season.


OFFER SPECIAL EVENTS TO CURRENT STUDENTS

  • Hold camps to work on specific areas of training (forms, weapons, breaking, kicking, etc.)

  • Have social events for your students, i.e., softball, volleyball, swimming, skating parties, lock-ins and picnics.

  • Schedule inter-school tournaments.

  • Hold special clinics with a guest instructor.

  • Use regular attendance as a basis for special recognition and awards.

  • Offer students an incentive to renew their membership before expiration at a reduced rate or for merchandise promotions.

  • Allow students to earn coupons redeemable for merchandise by recruiting new students, regular attendance and participation in special events.


USE INNOVATIVE AS WELL AS TRIED AND TRUE METHODS OF ADVERTISING

  • Become visible in your community by performing demonstrations at local festivals, parades and community events (This will also help keep your students involved).

  • Hold outdoor belt exams in a park on the weekend to stimulate interest in your school.

  • Use temporary signs (like garage sale signs) on street corners to offer free classes, include your phone number. When calls come in, offer a free, one week introductory program.

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